Despite the rise of adidas and other rival brands, Umbro’s brand was able to hold on to the England shirt contract and retain several high-profile football clubs.
After the 1980s, fabric technology became a dominant factor in the design of football kits. Players started to demand high-performance materials for the comfort of their bodies. In the 1990s, Umbro introduced the Sportswool fabric to provide a cool and sweat-free environment for the players. The company also introduced Tactel fabric in the late 1980s.
During the 1920s and 1930s, Umbro and Bukta dominated the British football kit market. By the early 1960s, 85% of British teams were outfitted with Umbro football kits.
Umbro was founded in 1924 by two brothers named Harold and Wallace Humphrey. Bukta kits were produced by a company based in Stockport, England.
The company provided many English teams with football kits in the 1930s, and also supplied the kits for Ajax during the 1970s.
Umbro also produced kits for the England team in the 1960s and was acquired by Nike in 2007.